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BRANDING

MOOD BOARD

Scrap's branding involved a process of encapsulating the message of the film and attempting to emulate the overall vibe through graphic imagery.  A mood board was the  launchpad to understand the context of the characters, story, and style.

Pink Poppy Flowers

ROUGH DRAFTS

The logo and branding underwent thorough ideation and numerous drafts before finalized. The main challenge in the logo was capturing the era, messaging, and context of the film simultaneously. Ultimately, the Scrap brand became one of horror, 90s influence, and a story at the center.

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
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